FULL POWER CACAO on Dragons' Den

Name: FULL POWER CACAO
Brand: FULL POWER CACAO
SKU: 100g FPC
Price: 11.0 GBP
Availability: InStock

In January 2024, ceremonial-grade cacao entered the mainstream conversation, reaching millions through an appearance on BBC’s Dragons’ Den.

“I didn’t walk in looking for a 'chance'. I went to offer an opportunity.”
- Liam Browne, Founder

And, of course, it all landed and we secured investment.

The Dragons backed the vision, the integrity of the product, and the size of the opportunity.

It wasn’t a lucky break — it was recognition.

FIRST IMPRESSIONS

"When I walked into the Den, I didn’t come in with a pitch designed for TV.

I came in with cacao, and the practice around it.

I introduced myself plainly.

I explained cacao for what it is: the original form of the bean - not hot chocolate, but something prepared daily, taken slowly, and worked with intentionally.

I asked for £50,000 for 5% of the business.

Some of the Dragons had never even heard the word cacao before. Others recognised it instantly from their own lives. Either way, there was curiosity - and scepticism.

But my mindset was steady. I didn’t walk in looking for approval. I wasn’t there to persuade anyone with theory. I was there to let the work speak.

And once the cacao was served, the conversation shifted."

UNDER SCRUTINY

"The first real moment came when they took a sip.

I’d served a full ceremonial dose — not a half measure. I knew what cacao does in the body, and I trusted it to do its thing. You see it straight away: the pause, the expressions, the room settling before anyone says a word.

Then the questions came;

Who are you?
Where did this come from?
How is it different to hot chocolate?
What's the business's turnover?
Which football team do you support?

I didn’t go in unprepared. I knew the product. I knew my numbers. But more than that, I knew my story - and I didn’t try to sanitise it or perform it.

I spoke honestly. About change. About losing my mum. About depression. About finding something steady enough to rebuild a life around.

And instead of weakening the room, that honesty grounded it."

WATCH THE PITCH >>

WHEN IT LANDED

"We were moving from what is this? to how far can this go?

The offers came in - each Dragon seeing something different: brand, retail, growth. Momentum was building fast.

At one point, I stepped away to think. But I wasn’t running calculations, I tuned in to the same place I’ve always tuned into when decisions matter - Lady Cacao. Her message was simple: choose alignment.

Build something expansive.

I left the Den with £50,000 secured and three Dragons on board - not as a moment of validation, but as a catalyst. The mission didn’t change. It accelerated.

Since then, FULL POWER CACAO hasn’t slowed. More people drinking cacao daily. More ceremonies. More facilitators trained. More conversations opening up around what we consume, why it matters, and how we live.

This was never about a moment on TV. It was about opening the door wider — and keeping it open."